multi media planning

"Multi Media does things right – and they do it right the first time. They take the time to know the nuances of a market and look beyond the raw numbers to really get results for their campaigns. They have an experienced t
eam that knows how to make things happen."

KIERAN MAHONEY, CEO, Mercury Public Affairs

Meet Our Team

Dwight Sterling, President

Dwight Sterling is a partner and President of Multi Media Services. His more than twenty years of media experience includes media planning and buying for hundreds of accounts. He has supervised the media buying and planning for accounts in most markets of the United States with television, radio, print and digital campaigns.

Sterling received a Bachelor of Arts degree from Haverford College and a Master of Arts degree from Rutgers University, with a concentration in survey research. He was a Fellow at Rutgers’ Eagleton Institute of Politics.

Prior to joining Multi Media Services, Sterling’s experience included work with a number of market research and survey research firms in New York, and with Arthur J. Finkelstein & Associates.

Neal McDonald, Media Director

Neal McDonald joined Multi Media Services in 2008 as a media buyer. Neal has successfully planned and executed media campaigns on television, radio, print and digital platforms for political and non-political clients in media markets across the country. His negotiating and analytical skills are utilized on a daily basis to produce advertising campaigns that are efficient, affordable, and most importantly- successful.

Neal’s prior experience includes time on Capitol Hill working for a United States Congressman and lobbying the Florida Legislature. Neal is a graduate of Florida State University (Go Noles!), with a B.S. degree in political science.


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